Advertising impact on buyer behaviour in soap marketing a customer perceptional analysis in Andhra Pradesh with reference to Godrej and Hindustan Unilever Limited
| Publication Type |
Thesis |
|---|---|
| Publication Language |
English |
| Number of Pages |
447 |
| Department Name |
Department of Commerce & Management Studies |
| Researcher Name |
Naga Surendra, Emman |
| Guide Name |
Kuberudu, B |
| Published Year |
2018 |
| Keywords |
* |
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