Symbolic consumption of branded apparels in India a study on consumer dynamics in brand choices
| Publication Type |
Thesis |
|---|---|
| Publication Language |
English |
| Number of Pages |
244p. |
| Department Name |
Department of Commerce & Management Studies |
| Researcher Name |
Pragnya Suma, V |
| Guide Name |
krishna mohan, V |
| Published Year |
2019 |
| Keywords |
* |
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